The fifth version of the Worldwide Efficiency Advertising Awards (IPMAs) was resulting from happen on the beautiful Landmark Lodge, London, again in October. Though there wasn’t a bodily occasion, we nonetheless celebrated the business’s excellence with a digital ceremony, which befell at the moment (24 November).
We inspired these celebrating at dwelling or with their groups from throughout the globe to get in on the motion, dressing up of their best and elevating a glass of bubbles to have fun the development of the efficiency advertising and marketing business has made in a really difficult yr.
“Workforce creativity shone by way of”
This yr’s IPMAs featured a complete of 27 classes with world-class work offered to our wonderful panel of business consultants. They debated at size the aims, technique, execution and outcomes of every entry earlier than deciding upon the ultimate shortlisted firms competing for the highest prizes.
Founder Matthew Wooden, who kicked issues off with a welcome speech, commented:
“This yr, greater than ever the collaboration between the business actually shone by way of. COVID has not solely affected the occasions business however that of retail too – accelerating their digital and eCommerce transformation methods… As an business we’ve got an uncanny capability to develop know-how and add worth to our companions, influencing and changing customers at vital factors inside the purchasing journey – and that’s one thing I imagine will solely speed up over the approaching months.”
This yr’s IPMAs was sponsored, for the third yr in a row, long-standing pals of the awards, advanced store. We even had a couple of phrases from our, head of promoting worldwide, Izabela Zieba. An enormous thanks to all of the sponsors and the worthy winners.
For a full overview of all of the winners, download the official Book of the Night, that includes breakdowns into every class with judges insights and extra.
The Winners
Regional Awards
- Finest Managed Affiliate Programme – APAC – Swarovski and Acceleration Companions: Accelerating Development in APAC
- Finest Managed Affiliate Programme – USA – Affect and DMi Companions for Rastelli’s
- Finest Managed Affiliate Programme – Western Europe – Optimise Media for Confused.com
- Finest Efficiency Advertising Marketing campaign – APAC – Farfetch and Partnerize
- Finest Efficiency Advertising Marketing campaign – LATAM – Grupo Xcaret
- Finest Efficiency Advertising Marketing campaign – USA – RevLifter and CJ Affiliate for AT&T: Conserving the US Linked
- Finest Efficiency Advertising Marketing campaign – Western Europe – RevLifter and Awin and Mobiles.co.uk: A Sustainable Cyber Week
Vertical Awards
- Finest Content material Advertising Marketing campaign – Awin for Nike: Sneakerheads and Tales
- Finest Incentive Associate Marketing campaign or Technique – Rakuten Promoting and American Specific Australia
- Finest Influencer Advertising Marketing campaign – Awin for Etsy
- Finest Built-in Efficiency Advertising Marketing campaign – Lovehoney in Partnership with Webgains
- Finest Paid Search Marketing campaign – ForwardPMX for Tommy Hilfiger: Success Past Search
- Finest Paid Social Marketing campaign – Rakuten Promoting for Molton Brown: Innovation and Information-Led Studying Results in 160% ROAS Development
- Finest Partnership – Awin for tastecard: In-In is the New Out-Out
- Finest Programme Launch or Relaunch – Neo Media World: Disney+ Affiliate Program Launch
- Finest Use of Information – ForwardPMX for Tommy Hilfiger: Success Past Search
- Finest Use of Programmatic – Rakuten Promoting and Liberty London: Programmatic and Workforce Experience Exceed Incremental ROAS Goal
- Most Efficient Direct to Client Marketing campaign or Technique – DMi Companions: Meating Demand
World Business Awards
- Finest Finance Marketing campaign – Oban Worldwide & AXA-World Healthcare
- Finest Retail and E-Commerce Marketing campaign – NMPi by Incubeta for Superdrug: A Lower Above the Competitors
- Finest Know-how & Telecoms Marketing campaign – RevLifter, CJ Affiliate and AT&T: Conserving the US Linked
- Finest Journey, Leisure and Way of life Marketing campaign – All Inclusive Advertising for Prolonged Keep America: Rising Journey Affiliate Program Throughout World Pandemic
Know-how, Workforce & Company Awards
- Finest Affiliate Community – Awin
- Finest Company – Acceleration Companions
- Finest SaaS Platform – Partnerize Partnership Automation Platform
- Finest Workforce in Efficiency Advertising – Awin: Entry Workforce Assist Develop Tomorrow’s Manufacturers As we speak
- Finest Know-how – Affect Partnership Cloud
On behalf of the Worldwide Efficiency Advertising Awards, superior retailer and PerformanceIN, an enormous congratulations to the winners and shortlisted firms. Thanks to our sponsors and to everybody that joined us. We stay up for welcoming you again in 2021!
