Skincare Made up Extra Than Half of E-commerce Gross sales
SHANGHAI, Oct. 26, 2020 /PRNewswire-PRWeb/ — China status magnificence e-commerce gross sales reached $710 million in August 2020, a 61% enhance over the identical time interval final 12 months, in response to The NPD Group, a number one international info firm.
Skincare e-commerce gross sales elevated 71% in China, and 59% of status magnificence customers bought skincare merchandise on-line in August, making it the best-performing product class for the month.
Skincare units and kits is the preferred sub-segment for skincare class in China’s e-commerce status magnificence market, accounting for greater than 34% of gross sales. Units and kits don’t are likely to carry out as effectively in different nations, however they’re a robust driver for skincare gross sales in China with high magnificence manufacturers regularly launching unique units and kits within the nation.
“Whereas the make-up class is as massive because the skincare class within the U.S., and perfume is performing higher than different classes in France, skincare is by far the most important class in China, making up greater than half of gross sales from status magnificence customers within the nation,” stated Stanley Kee, managing director, APAC, The NPD Group. “Customers have clearly modified their skincare routine this 12 months, specializing in self-care as they spent extra time at dwelling; and lots of of these utilizing extra merchandise will seemingly keep on with their new routine as life continues to normalize in China, serving to the skincare class to take care of its gross sales momentum.”
Because the second greatest phase in skincare, face cream gained a 70% year-over-year development in August. Based on NPD, 16% of face lotions offered through e-commerce in China include scientific components, which noticed essentially the most development, gaining 163% versus August 2019.
Supply: The NPD Group / China E-commerce Magnificence Tracker / Aug. 2020 vs Aug. 2019
Information is consultant of outlets that take part in The NPD Group’s Status Magnificence E-commerce Monitoring Service. NPD’s present estimate is that the Status Magnificence E-commerce Monitoring Service represents roughly 80 p.c of the web retail marketplace for status magnificence in China.
About The NPD Group, Inc.
NPD affords knowledge, trade experience, and prescriptive analytics to assist our purchasers develop their companies in a altering world. Over 2,000 corporations worldwide depend on us to assist them measure, predict, and enhance efficiency throughout all channels, together with brick-and-mortar, e-commerce, and B2B. Now we have providers in 19 nations worldwide, with operations spanning the Americas, Europe, and APAC. Follow areas embody attire, home equipment, automotive, magnificence, books, B2B expertise, shopper expertise, e-commerce, style equipment, meals consumption, foodservice, footwear, dwelling, juvenile merchandise, media leisure, cellular, workplace provides, retail, sports activities, toys, and video video games. For extra info, go to npd.com. Comply with us on Twitter: @npdgroup.
SOURCE The NPD Group