HoneyBook, the main enterprise and monetary administration platform for small enterprise service suppliers, at present launched a 2020 Freelance Election Report analyzing the political preferences of freelance employees a inhabitants that includes 35% of the U.S. workforce. The report reveals freelancers attitudes in direction of political management, the financial affect of COVID-19 and the problems that can most affect their vote this November.
Drawing from a survey of greater than 1,000 freelancers and small enterprise service suppliers performed from September 9 to September 20, 2020, HoneyBook uncovered the next findings:
Joe Biden is the main presidential candidate amongst U.S. freelancers.
With the 2020 presidential election virtually a month away, information from HoneyBook reveals Democratic Presidential candidate Joe Biden is within the lead. If the election have been held at present, 50% of seemingly voters from the survey would solid their poll for Joe Biden, 35% would vote for Republican candidate Donald Trump and 11% are nonetheless undecided.
Amongst freelancers who voted for President Donald Trump in 2016, 13% say that they won’t vote for him once more on this election and seven% say they’ll change their vote to Joe Biden.
Freelancers have been hit exhausting by COVID-19 and so they blame Congress greater than President Donald Trump.
Restrictions imposed by the coronavirus outbreak and the following financial downturn have considerably curtailed the incomes energy of small enterprise service suppliers. HoneyBooks research discovered that fifty% of freelancers misplaced greater than 1 / 4 of their income and 28% misplaced greater than half.
Additional evaluation discovered that freelancers are extra crucial of how Congress is dealing with the financial disaster than President Donald Trump. The outcomes present that:
- 67% of freelancers disapprove of Congress actions whereas 53% disapprove of President Donald Trumps actions
- 21% of freelancers approve of Congress actions whereas 42% approve of President Donald Trumps actions
Small companies throughout the U.S. are dying within the wake of COVID-19 and, with stimulus negotiations now on pause till after the election, theyve been dealt one more devastating blow, says Oz Alon, CEO of HoneyBook. No matter your political desire, small enterprise homeowners are an important a part of our society and a driving drive behind the economic system. It’s due to this fact crucial that Congress rise above political partisanship and are available collectively to ship the crucial support small enterprise homeowners want on this unprecedented time.
Well being care and social points will affect how freelancers vote this election.
As Americas freelance workforce continues to develop so too does its political affect. With 90% of freelancers planning to vote within the 2020 election and 88% already registered, a presidential candidates stance on points enterprise homeowners care about may have a major affect on the elections consequence.
1 in 3 survey respondents stated they’re more likely to change who they’re voting for if the opposing celebrations insurance policies handle the wants of freelancers and their present celebrations insurance policies don’t. When requested which points will most definitely affect their vote, the next emerged as the highest 4:
- 66% stated entry to inexpensive healthcare
- 65% stated safety in opposition to discrimination
- 63% stated safety in opposition to harassment
- 59% stated entry to social safety
Gen Z and Millennials are nonetheless up for grabs with the best share of undecided voters.
In response to the HoneyBook survey, Gen Z and Millennials are much less determined about who they’ll vote for in 2020. In actual fact, Gen Z is thrice extra more likely to be undecided than Gen X and Boomers. This cohort represents the best share of undecided voters at 26% adopted by Millennials at 16%.
HoneyBook regarded into which political points matter most for every technology. The outcomes present that older generations contemplate institutional advantages like well being care and social safety most essential whereas youthful voters put higher emphasis on social points like safety in opposition to discrimination and harassment.
A very powerful challenge for every technology in response to the survey was:
- 68% of Gen Z worth safety in opposition to harassment most
- 68% of Millennials worth safety in opposition to discrimination most
- 69% of Gen X worth entry to inexpensive well being care most
- 74% of Child Boomers worth inexpensive well being care and social safety equally
Whereas Democratic candidate Joe Biden leads amongst all generations, given the excessive share of undecided voters amongst Gen Z and Millennials, new marketing campaign developments may nonetheless sway this influential demographic.
Methodology
HoneyBook surveyed 1,061 freelancers and small enterprise homeowners from September 9 to September 20, 2020. Of the survey respondents, 10% have been Gen Z (age 18-24), 48% have been Millennials (age 25-39), 22% have been Gen X (age 40-49), 20% have been Child Boomers (age 50+). Respondents recognized as Republican 25%, Democrat 33%, Impartial 26% and 16% as undecided or different.
About HoneyBook
HoneyBook is the main enterprise and monetary administration platform for small enterprise service suppliers and freelancers. By combining instruments like billing, contracts and shopper communication, HoneyBook helps enterprise homeowners get organized to allow them to present top-tier service at each step. HoneyBook is trusted by service suppliers throughout the U.S. and Canada who’ve booked greater than $2B in enterprise on its platform. Based in 2013, HoneyBook relies in San Francisco and funded by Citi Ventures, Norwest Enterprise Companions and Aleph. For extra info, go to: honeybook.com.
1. Upwork and Freelancers Union, Freelancing in America: 2019, Edelman Intelligence, 2019.
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