Yu-Gi-Oh! is launching a brand new e-commerce procuring expertise with The Wildflower Group, providing a curated assortment of anime-based designs and choices for the uber-fan, introduced Jennifer Coleman, Vice President of Licensing and Advertising, Konami Cross Media NY, Inc.
The brand new venture is beneath the path of TWG Konnect, the e-commerce division of The Wildflower Group, which additionally runs shops for among the largest client merchandise manufacturers. The Yu-Gi-Oh! web site (shop-yu-gi-oh.com), unveiled to coincide with New York Comedian Con (October 8-11), kicks off with an unique restricted assortment of Yu-Gi-Oh! merchandise.
“Ecommerce has turn out to be a necessary approach of procuring, particularly throughout the pandemic,” stated Coleman. “Working intently with TWG Konnect, we’re aiming to create an even bigger and bolder procuring expertise for Yu-Gi-Oh! followers and to capitalize on present developments in e-commerce procuring and advertising and marketing. This new web site shall be a one-stop-shop for Yu-Gi-Oh! merchandise that’s distinctive to the franchise.”
“This shall be a unbelievable procuring expertise for Yu-Gi-Oh! followers,” added Michael Carlisle, Principal, The Wildflower Group. “The merchandise shall be rigorously curated by Konami Cross Media’s New York group and our inventive designers, which is comprised of veteran e-commerce specialists adept at constructing multimillion-dollar digital experiences.”
TWG Konnect, which mixes TWG’s branding, advertising and marketing, licensing and product experience with a extremely profitable, skilled ecommerce group, additionally runs shops for Discovery, MotorTrend, Billboard and Matthew Berry’s Fantasy Life.