- Carolina Freixa, 23, is a full-time nanny and part-time TikTok influencer primarily based in Philadelphia. She’s been commonly posting to TikTok since March of 2020.
- She creates trend styling movies on TikTok, like recreating outfits from Pinterest or of celebrities, and has partnered with manufacturers on sponsored content material.
- Freixa has about 260,000 followers on TikTok and is hoping to develop her Instagram following as effectively, the place she has just a few thousand followers.
- Enterprise Insider spoke with Freixa about how she’s turned her TikTok right into a paying aspect hustle as she saves up for graduate faculty.
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As a full-time nanny and part-time TikTok influencer, Carolina Freixa has turned her social-media content material right into a paying aspect hustle.
Freixa, 23, began creating just a few TikToks towards the tip of 2019, however did not take it significantly till March of 2020, after she had posted a “recreating my favourite Pinterest outfits” video that ended up reaching over a million views.
“After that, I simply began making extra trend movies of issues that I wore, prefer to put on, after which recreate,” she stated. “And it form of took off from there.”
She’s discovered a candy spot making styling TikToks, comparable to her “30 days of fall outfits” or recreating superstar outfits from Emma Chamberlain to Kendall Jenner. Many of those movies have gotten tens of millions of views.
After reaching about 20,000 followers on TikTok in March, manufacturers began reaching out to Freixa by way of her Instagram and providing free clothes for her to function in her movies. She did not begin charging for sponsored content material unit she hit about 75,000 followers, she stated.
Now, Freixa has about 260,000 followers on TikTok and has been contacted by just a few managers trying to characterize her, though she has not signed with any but. She plans on attending graduate faculty subsequent yr for speech remedy and her aspect hustle as an influencer has helped her save up for that expense.
TikTok influencers make money on the app in a variety of ways, comparable to model sponsorships or internet affiliate marketing the place creators can add hyperlinks to their bio that earn them a fee (often between 1% and 20%) on gross sales. However a majority of the income TikTok stars make comes from model sponsorships, in line with trade insiders.
Considered one of Freixa’s first model sponsorships was in April with Princess Polly, a preferred fast-fashion model on TikTok with over 68 million individuals utilizing the model’s hashtag. Freixa stated on the time, she solely had about 50,000 followers.
She’s additionally labored with Poshmark, a clothes resale app with a strong TikTok influencer-marketing marketing campaign, Kalo (one other clothes resale app), and some smaller trend manufacturers.
Freixa lately began working with Amazon by way of its influencer program the place creators can arrange their very own Amazon “storefronts” and earn a fee from gross sales.
On high of trend manufacturers sponsoring her content material, she’s additionally tapped into music advertising on TikTok, the place artists or entrepreneurs pay Freixa to make use of a sure music in a video.
“Lots of people will DM me on Instagram to make use of their songs,” she stated. She prices a flat payment for music integration, however solely makes use of the music if she truly likes it or thinks it matches along with her video.
Freixa posts about 5 TikToks every week now and out of these, about two to a few will likely be sponsored, she stated. She additionally retains her movies to about 15 seconds.
Her common charges for sponsored content material embody:
- Music integration: $200
- Product or model integration: $400 to $600
These charges have been verified with documentation considered by Enterprise Insider.
After her day job, she comes dwelling to make TikToks
Between 8 a.m. and 4 p.m., Freixa is caring for the youngsters that she nannies. One of many kids she takes care of is a toddler, so a day nap is often on the schedule.
“Whereas he naps for about an hour and a half, I will be considering of TikTok concepts or responding to emails,” Freixa stated. Often, she receives about 4 emails per day from manufacturers reaching out to her about TikTok collaborations, she stated.
She does not typically pitch herself to manufacturers, and as a substitute responds to the manufacturers contacting her.
“If I’ve an thought for a TikTok or a sure model, then I’ll attain out,” she added.
When responding to manufacturers, she’ll embody an analogous TikTok video that she thinks would make sense for the product, together with the analytics and efficiency of that put up.
As soon as she will get dwelling from work, she goes straight into filming new TikToks. Between 4:30 p.m. and 5:30 p.m. she is filming, and she or he all the time tries to catch the final little bit of pure gentle within the day.
“I do not do a TikTok if it is raining,” she stated.
To learn extra about how TikTok creators are earning money as influencers, listed here are just a few Enterprise Insider articles: