A new survey from Red Points discovered that 65% of customers anticipate purchasing extra on-line on Black Friday this yr than final. Of these surveyed, 26% have beforehand purchased knockoff objects on Black Friday.
Greater than half of survey respondents stated they might ask for a refund for counterfeit purchases, and almost half would additionally write cautionary critiques in regards to the service provider who bought the merchandise, per the survey.
The survey additionally discovered that 70% of shoppers stated they may store on on-line marketplaces like eBay and Amazon. Among the many frequent objects on their purchasing lists are clothes and niknaks (57%), tech and electronics (25%) and toys and video games (22%).
With an anticipated improve in on-line purchasing and prospects probably focusing extra on value this yr given the pandemic, some customers might fall sufferer to retailers promoting pretend items. That may hurt the true manufacturers, Daniel Shapiro, vp of strategic partnerships and model relationships at Purple Factors, said.
“At a time when companies want to recoup latest losses, making certain model safety can be important to defending retailers’ backside line this vacation purchasing season,” Shapiro stated in a press release.
Customers had been involved about counterfeit items lengthy earlier than the vacation season kicked off. Again in March, another report from Red Points discovered that 68% of shoppers had been anxious about shopping for pretend or low-quality items on-line as a result of COVID-19 pandemic.
And although on-line marketplaces have launched a variety of authentication measures, retailers and trade groups joined the Buy Safe America Coalition in September partially to advocate for on-line market laws and defend shoppers from shopping for counterfeits. “America’s largest attire corporations share our mission to guard shoppers and communities and are urging Congress to cross primary transparency and verification necessities to make it more durable for unhealthy actors to hawk stolen and counterfeit items,” Michael Hanson, spokesperson for the coalition, stated on the time.