West Bengal’s khadi and handicraft emporiums, Gramin and Manjusha respectively, have began retailing on e-commerce market as offline gross sales are at an all-time low throughout the COVID-19 pandemic. Amazon India on Wednesday introduced the launch of merchandise from Gramin and Manjusha from West Bengal and Vindhya Valley from Madhya Pradesh on their platform forward of the festive season.
The sellers listed are related to West Bengal Khadi and Village Industries Board underneath the model Gramin, Khadi and Village Industries Board underneath the model Vindhya Valley from Madhya Pradesh, and West Bengal Handicrafts Improvement Company underneath the model Manjusha, the e- commerce main stated in a press release stated. “At a time when offline gross sales, in addition to on-ground occasions, are at an all-time low, adoption of e-commerce is one of the best answer for artisans and employees to outlive and maintain their companies,” Mrityunjoy Bandhopadhay, the CEO of West Bengal Khadi and Village Industries Board, stated.
“We work with over 20,000 artisan and weaver households of West Bengal, and logging on on Amazon.in will profit them,” he stated. With on-line gross sales surging within the wake of the pandemic, it is going to empower and encourage the expansion of artisans and weavers to deliver all types of Indian crafts on-line. It should have a big impression on the lives of greater than 40,000 artisans and weavers from Madhya Pradesh and West Bengal, Amazon India stated.
The sellers showcase merchandise similar to sarees, jackets, jewelry containers, jute purses, shirts, dupattas, house decor in addition to home made dry masalas to tens of millions of Amazon.in clients, the corporate stated. Itemizing on Amazon India market is predicted to assist generate demand for merchandise made by artisans and weavers from over 60 clusters in Maheshwari and Ujjain in Madhya Pradesh, and over 12 clusters in Nadia and Burdwan in West Bengal.