Following the news last quarter of Partnerize’s acquisition of US-based internet affiliate marketing platform Pepperjam, it’s believed that Pepperjam’s Matt Gilbert has stepped in as the brand new CEO of Partnerize whereas Mal Cowley has moved to develop into a strategic advisor for the enterprise.
Though there hasn’t been an official announcement on the transition, it seems that each of the people LinkedIn profiles have been up to date. PerformanceIN reached out for remark and a spokesperson from Pepperjam confirmed that “Matt Gilbert is stepping in as the brand new CEO of Partnerize, whereas Mal will stay with the organisation as a strategic advisor till year-end”.
On the announcement of the acquisition again in July, it was confirmed that Pepperjam CEO Matt Gilbert would develop into President of Partnerize, a brand new position for the corporate.
Becoming a member of forces, the enterprise now serves greater than 1,750 enterprise and midmarket purchasers worldwide, driving greater than $7 billion in transactions through their relationships with an ecosystem of 750,000+ companions, together with 250,000+ influencers.
The corporate companies purchasers in a broad vary of industries, together with retail, journey, finance, telecom, subscriptions, and gaming.
“At Partnerize, our imaginative and prescient is to remodel the partnerships trade by automating the traditionally handbook means of scaling the partnerships channel and unlocking its full progress potential for companions and types,” mentioned Mal Cowley on the time of the acquisition.
“Entrepreneurs are demanding larger visibility and management for internet affiliate marketing, influencer applications, content material partnerships, model alliances, and different types of partnership. This acquisition is a major milestone in assembly these wants and making the partnerships channel a core progress engine for manufacturers. Our greatest-of-breed options mix course of automation, higher instruments for optimisation, and distinctive AI-powered insights for higher outcomes and excellent model safety,” Cowley added.
“Partnerize’s AI-powered partnership administration options coupled with Pepperjam’s internet affiliate marketing expertise and repair experience will assist entrepreneurs speed up their world accomplice advertising efforts to comprehensively leverage the channel to drive progress and attain goal audiences at scale,” commented Gilbert.