In episode 267 of Complete Retail Talks, Editor-in-Chief Joe Keenan interviews Julianne Kiider, affiliate and influencer supervisor at Tuft & Needle, a sleep firm revolutionizing the way in which folks purchase mattresses on-line. Pay attention in as Kiider discusses Tuft & Needle’s historical past and mission, her function on the firm, and the way internet affiliate marketing suits into the model’s advertising and marketing technique.
Kiider shares the factors Tuft & Needle is utilizing when recruiting new affiliate and influencer companions, how the corporate is evaluating and managing the efficiency of its affiliate companions, and its work with Impact’s automation platform. She explains why Tuft & Needle determined to companion with Affect, the enterprise advantages realized because it started using the platform, and the affect the COVID-19 pandemic has had on the retailer. Lastly, Kiider discusses how Tuft & Needle has developed its advertising and marketing messaging throughout the well being disaster, and shares her recommendation to different retailers and types trying to optimize affiliate and influencer advertising and marketing going ahead.
Julianne Kiider is an affiliate and influencer advertising and marketing supervisor with over six years of expertise creating and optimizing paid model media, sustaining company and affiliate companions, and constantly bettering program profitability and development.