AUSTIN, Texas, Oct. 13, 2020 (GLOBE NEWSWIRE) — Markerly, an award-winning influencer advertising expertise associate and platform, has been acknowledged by MediaPost as a 2020 OMMA Award winner for On-line Advertising Excellence within the class of “Pharma/Well being/Wellness: Marketing campaign” for its work on the #HealthyTexas initiative through the world COVID-19 pandemic.
Markerly performed influencer advertising efforts on behalf of the Texas Division of State Well being Companies (DSHS), in partnership with Sherry Matthews Group, to assist disseminate important COVID-19 and public well being messaging to Texas’ 29 million residents – an vital job in a time the place disinformation spreads throughout the Web rapidly.
Markerly collaborated with 20 influencers, celebrities and athletes with Texas ties who had a mixed 33 million followers and helped them to provide inventive and interesting social posts – that inspired Texas residents to scrub their arms, social distance, and keep residence once they’re sick. The enjoyable and informative mixture of TikTok song-and-dance routines, Instagram kitchen counter gymnastics and YouTube messages rung up 37.4 million engagements (24.7M at time of award submission).
“Analysis confirmed early on through the COVID-19 pandemic that adoption of prompt social distancing and different public well being tips have been gradual to realize traction. Authorities companies, like Texas DSHS, are intelligent to rapidly adapt to utilizing social platforms like TikTok to focus on youthful demographics with bite-sized, simply digestible public well being messaging,” mentioned Justin Kline, co-founder of Markerly. “Our modern expertise platform enabled us to simply parse via tens of 1000’s of influencers to seek out the perfect representatives for this marketing campaign – Texas-based, function fashions who’re stylemakers and/or cultural icons, and those who enchantment to Millennials and Era Z. We’re thrilled with the outcomes and to be part of such an vital public well being initiative.”
Notable influencers who took half within the marketing campaign on behalf of DSHS included U.S. Olympic champion gymnast Nastia Liukin; former Baylor quarterback and Heisman Trophy winner Robert Griffin III; former Texas Ranger and MLB Corridor of Fame catcher Ivan “Pudge” Rodriguez; and TikTok stars Parker James and Tayler Holder. The marketing campaign reached 33 million folks and had an earned media worth of greater than $109 million.
“Authorities and public well being companies are rapidly studying the facility that social media influencers can have in pushing out vital security and well being messaging. Social media has turn out to be the go-to supply for a lot of kinds of info, and influencers who’ve cultivated massive and constant audiences have an incredible platform to push info out and do good,” mentioned Kline. “We’re already seeing this development proceed to develop, as influencers turn out to be a terrific advertising software for different public service messages like voting. At Markerly, we’re well-positioned to assist these companies obtain the outcomes they search to make a distinction.”
The OMMA Awards – standing for On-line Advertising and Media Promoting – have been created in 2004 to honor companies and advertisers that push the potential of digital promoting. Learn more here.
To study extra about Markerly’s work with Texas Division of State Well being Companies, please read its #HealthyTexas case study.
Markerly is an award-winning influencer advertising expertise associate specializing in identification and monitoring for the world’s largest manufacturers. Via its modern expertise platform, Markerly offers full-service marketing campaign administration, and in addition allows branded influencer community creation for manufacturers and companies to for firms which are able to implement influencer methods which are extra long-term in nature. These sponsored relationships encourage curiosity, produce measurable lifts in natural model mentions, and in the end drive purchases. For extra info, please go to www.markerly.com.
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