Mailchimp is formalizing its community of freelancers and companies that use the platform on behalf of purchasers by way of a program that provides perks, academic assets and monetary incentives to those that take part.
This system, Mailchimp & Co, is formally launching with a campaign created by R/GA referred to as “Lovely Mess” that options vibrant photos of real-life freelance photographers. A few of the people featured embody Wade Jeffree and Leta Sobierjski, a artistic duo primarily based in Brooklyn, in addition to Tropico Photograph, a two-person images staff in Atlanta.
The marketing campaign is operating throughout digital platforms. Mailchimp mentioned the purpose of the marketing campaign is to have fun the lifetime of a freelancer by showcasing an elevated model of the messy and unconventional areas they typically work in.
Katie Potochney, senior artistic director at Mailchimp, mentioned R/GA helped the advertising and marketing platform craft the “voice and visuals” of its newest providing.
“Their sturdy manufacturing capabilities grew to become important, particularly within the early weeks of the pandemic,” she mentioned. “They discovered artistic options below intense constraints to run a number of distant picture shoots that led to lovely outcomes with our superb photographers working from their house studios.”
In response to Mailchimp, roughly 35,000 freelancers and companies use its platform to assist small companies with their advertising and marketing efforts. The intention of Mailchimp & Co is to carry this group collectively and make it simpler for them to search out work.
Turning into a member of Mailchimp & Co is free, however completely different tiers unlock numerous perks. Tiers are largely primarily based on what number of purchasers’ Mailchimp accounts a member has entry to at the moment. The very best tier, “professional associate,” affords probably the most advantages, however requires a minimum of 20 “lively paid purchasers” be linked to a member’s Mailchimp account.
All members have entry to Mailchimp Academy, an academic hub the place freelancers and companies can study subjects akin to e mail advertising and marketing and automations. In addition they can attend meetups to community with different Mailchimp & Co members.
Members with two or extra purchasers could make use of the platform’s rewards function, which primarily give customers the chance to earn cash every time they refer a shopper to Mailchimp, improve a shopper’s account or activate options on behalf of them.
These with 10 or extra purchasers, dubbed “companions,” obtain a slew of extra advantages, together with an inventory on Mailchimp’s associate listing, entry to a Slack workspace and unique webinars. Professional companions get much more, together with the possibility to be featured in Mailchimp content material akin to newsletters, and precedence placement in its associate listing.
“Relating to group, there isn’t any such factor as ‘one dimension suits all,’” the corporate mentioned in a doc that explains the varied tiers. “Mailchimp & Co is designed to develop with you as you put money into your expertise and develop your shopper base. As you unlock new ranges of mastery by way of our coaching and certification assets and start to attach and work with new paid shopper accounts, you’ll stage up your associate standing.”