We’ve got been appointed by Vodafone’s youth-focused cellular community, VOXI, as their influencer advertising and marketing accomplice till the top of 2020.
We obtained the transient by means of its just lately acquired leisure media model, The Hook. The Hook is without doubt one of the main youth-focused social publishers on the planet, residence of trending information, leisure and authentic video with 9 million multi-platform followers.
VOXI has labored carefully with The Hook beforehand to ship cross-platform social advertising and marketing campaigns. The Hook’s extremely engaged viewers is led by Gen-Z and millennial followers, positioning the media model as a powerful accomplice to assist VOXI develop their social audiences and drive signal ups.
The talent-led marketing campaign will see Courageous Bison accomplice with a number of influencers throughout key social platforms to lift consciousness of the VOXI model and the ‘Limitless’ advantages it supplies to an viewers of digital natives. The marketing campaign, which can run for an preliminary interval of 3-months, will educate and encourage social audiences to change their cellular community supplier and be a part of VOXI by means of a collection of posts from influencer expertise with excessive engagement charges.
“We’re delighted to be working with such a related youth model as VOXI. Our partnership highlights the pure synergy between The Hook and people manufacturers focusing on a millennial and Gen-Z viewers. We’re excited to develop a layered marketing campaign that mixes influencer advertising and marketing with editorial and media exercise to encourage engaged audiences to hitch VOXI.”
~Fran Hale, Gross sales Director at Courageous Bison