Whereas the superior workshops observe the success of the Introductory Digital Tourism initiative, they continue to be freed from cost and can be found to anybody within the tourism sector throughout the Pacific area.
PTI Australia is working to extend the digital capability of the Pacific tourism operators with the goal of driving native financial improvement throughout the sector, particularly within the wake of COVID-19 and to make sure operators are in the most effective place when worldwide borders reopen.
Onorina Fugawai, PTI Australia Tourism and Funding Venture Officer, emphasised the significance of offering operators with sensible steps to reinforce their digital presence, particularly because the world begins to plan post-pandemic vacation locations.
“With the onset of COVID-19 and the worldwide tourism sector on efficient ‘pause’ in the interim, we’re targeted on equipping tourism operators within the Pacific area with world-class expertise, expertise and advertising and marketing ways in preparation of borders reopening. This sequence was designed off the again of great suggestions from our ‘introductory’ sequence individuals, the place they indicated there was an eagerness to proceed gaining superior digital advertising and marketing expertise and information.”
Wednesday’s session, led by Tom Nguyen, the Managing Director of Syndacast, a efficiency advertising and marketing firm that works with lodge manufacturers akin to Accor, IHG, Six Senses and Banyan Tree, unpacked search engine optimisation, key phrases and social media promoting to successfully use to advertising and marketing channels to advertise your property.
The 90-minute on-line session hosted individuals from all throughout the Pacific area, together with Papua New Guinea, Vanuatu and the Federated States of Micronesia. Suggestions has been extraordinarily optimistic with individuals noting the workshop had helped to demystify search engine optimisation (search engine optimization).
“The presentation was nice, and I discovered it actually useful particularly due to the instruments that he shared. It helped me familiarise with the phrases and the important thing ideas of on-line advertising and marketing. I did actually study loads and I’m maintaining the presentation for additional use in a while,” stated Nely Mori, Gross sales and Advertising Officer of Chuuk Guests Bureau, Federated States of Micronesia.
The following session is Wednesday twenty first of October, and can discover content material advertising and marketing with Counterpoint’s Katie Smith, a advertising and marketing and buyer expertise skilled with 20 years of expertise spanning Asia Pacific, Europe, Australia and the Caribbean.
To register, head to Eventbrite https://www.eventbrite.com/o/pacific-trade-invest-australia-30704384636
Based in 1979, PTI Australia is an company of the Pacific Islands Discussion board Secretariat. Funded by the Australian authorities, it facilitates commerce and funding within the Pacific Islands.