Advertising and marketing and popular culture have all the time been linked, particularly when Hollywood makes the character work within the area. We’ve seen public relations on show in Intercourse and the Metropolis, promoting in Mad Males and disaster communications in Scandal. Social media advertising and marketing is now underneath the highlight in Netflix’s new present Emily in Paris.
Actress Lily Collins performs Emily Cooper, a advertising and marketing govt from Chicago who heads to Paris to be a part of Savoir, a French advertising and marketing agency specializing in luxurious manufacturers. The present brings to life Emily’s journey working in social media whereas navigating working and residing in a brand new metropolis, juggling studying a brand new language, advertising and marketing practices and social norms.
The present received one factor proper off the bat: highlighting the significance and status of being profiled in Adweek, which is a good skilled accomplishment to have within the social media advertising and marketing trade.
However viewers opinions of the present have been combined, particularly about how Emily makes use of social media and what she does for Savoir’s purchasers. Listed below are some social media advertising and marketing takeaways from Emily in Paris.
Emily in Paris places personal (and even character) branding entrance and middle. It’s not solely about what and who , however who is aware of you. Whether or not you agree with how she did this or not, Emily’s consistency in her model voice, content material and messaging resulted in skilled alternatives. In social media advertising and marketing, having a private model that showcases experience and character can open doorways within the area.
Emily in Paris presents a simplistic view of what social media advertising and marketing actually is as a area. Posting selfies and including textual content natively on a photograph is simplistic in nature. Social media advertising and marketing is rather more than this, having matured to be aligned close to the identical degree of significance as different key specialised areas within the advertising and marketing area. The place are the analytics stories from listening and monitoring developments on social? Why isn’t Emily working with a number of screens on social media dashboards for her purchasers at her desk? Why is Emily centered on engagement as a key metric for fulfillment moderately than different business- and communication-oriented aims? Why isn’t Emily engaged on Advertising and marketing Twitter, speaking with different professionals to be taught, community and bounce round concepts?
Slice of company life
Emily in Paris presents a small window into what it’s like working in social media advertising and marketing in one other tradition. Taking off whereas at work? Going to lunch for 3 hours? What’s extra true is that working from residence late nights whereas juggling completely different areas of specialization resembling repute administration, occasion planning, content material creation, influencer advertising and marketing and strategic planning is regular for the company world. Nonetheless, social media advertising and marketing includes extra than simply these areas. What’s lacking is the dearth of analysis and collaboration that occurs inside an company with digital, inventive and analysis. As well as, most social departments or groups in businesses contain greater than only one particular person.
Influencer advertising and marketing
Emily in Paris highlights do’s and don’ts in influencer and creator relations. Emily was capable of convey her presence to life together with her social media account @EmilyInParis. Within the present, Emily was invited to an influencer occasion, and whereas others had been posting selfies and selling themselves (and never the merchandise or manufacturers that had been internet hosting the occasion), she was an actual fan of the make-up account and made positive the content material replicate why she appreciated the account and was not there only for the expertise, free swag or the paycheck. This was a fundamental lesson in Influencer Marketing 101.